Running a nail or beauty studio means appointments that run 45 minutes to two hours, a chair that earns nothing the moment a client no-shows, and clients who'd rather book a fresh appointment on Instagram than call and ask if you're free. Dorak replaces the DM back-and-forth and the paper appointment book with one calendar for every treatment, a public booking page clients reach with one link, and a listing in the Dorak marketplace that puts your studio in front of people searching nearby. Whether you work solo or run a team of technicians and estheticians, Dorak is built around exactly the problem that costs a beauty studio the most: an empty chair that could have been filled.
How can I better manage my nail salon's calendar?
Managing a nail or beauty salon's calendar means keeping long, back-to-back treatments from colliding while still leaving room for the quick fill-in you can slot between them. Dorak gives your studio a single digital calendar where each service carries its own real duration — a full set takes longer than a polish change, a facial takes longer than a brow shape — so the calendar blocks the right amount of time automatically instead of you eyeballing gaps. If you run a team, each technician gets her own column with her own hours and specialties, all inside the same account, so you always know at a glance who's free for a walk-in and who's booked solid.
What does a booking app for nail salons actually do?
A booking app for nail salons turns your treatment menu into a page clients can book from directly, with the right service, technician, and duration already attached. On Dorak you list every service you offer — gel, acrylic, a pedicure, a lash lift — with its own price and time, and Dorak builds a booking page for your studio automatically. Post the link in your Instagram bio next to your nail-art photos, send it to a client rebooking her fill, or let a new client discover you through the Dorak marketplace. On the Pro plan clients book those open slots themselves any time of day; you never have to type out your availability in a DM again.
How can I reduce no-shows without charging a deposit?
Reducing no-shows without a deposit means closing the gap that actually causes most of them — a client simply forgetting a booking made weeks ago — rather than putting a payment wall in front of every new client, which turns some of them away before they've even tried you. Dorak sends an automatic reminder before every appointment, so the client who booked a full set three weeks ago for a Saturday doesn't just forget it happened. That single reminder closes most of the gap a deposit is meant to cover, without the friction, the refund disputes, or the extra step that makes a first-time client hesitate to book at all.
What happens to a canceled slot — can it be refilled automatically?
Yes — a canceled slot doesn't have to sit empty until the next person happens to message you. When a client cancels on Dorak, the freed-up slot can be offered automatically to the next person on your studio's waitlist, so a two-hour set that just opened up on a Friday afternoon gets filled without you scrambling through your DMs to find someone available on short notice. For a beauty studio, where a single canceled long-service slot is real, non-recoverable revenue, this waitlist refill is often worth more than a deposit policy — it turns a cancellation from lost time into a booking for someone who was already waiting for exactly that opening.
How do new clients find my nail or beauty studio online?
New clients find your studio through the Dorak marketplace — a directory people already use to search for nail and beauty services by city, with every listing bookable directly rather than a phone number to try your luck with. Once your studio is live on Dorak, you show up in that search with your treatment menu, your prices, your hours, and your reviews visible before anyone even messages you. On top of that, your booking link works everywhere your work already gets shared — Instagram bio, a story highlight, a QR code taped to your station — so the marketplace brings in clients who didn't know you existed, while your own link keeps the ones who already love your work booking again.