אנליטיקה עסקית ב-Dorak Appointments

✓Store views: Customer opened a store detail page. Data source: store_viewed analytics events.

✓Search impressions: A store card was visible in search results. Data source: store_impression analytics events.

✓Booking attempts: A customer clicked or started the booking action. Data source: attempted_book analytics events.

✓Successful bookings: A booking was created. Data source: appointment.created events remapped to successful_booking.

✓Booking conversion: Booking attempts divided by store views for the selected date range. Data source: dorak-analytics StoreStats conversion_rate.

✓Completed value: Estimated service/order value recorded when appointments or orders complete; it is not proof of online payment collection. Data source: purchase analytics events using metadata.revenue.

✓Completed appointments: Appointments that reached completed status. Data source: appointment_completed analytics events.

✓Cancellations and no-shows: Cancellation events and no-show-marked appointments used in platform analytics. Data source: appointment.canceled events and no-show reason metadata.

✓New and returning customers: New customer signups and users with two or more successful bookings in a range. Data source: user.created and successful_booking analytics aggregation.

✓Traffic source and source detail: Source labels such as app_customer, web_guest, qr, or ig_bio when present. Data source: source and source_detail fields on booking/order events.